News Release

Carlyle Co-leads Series D Financing for Sensors Data, a Leading Marketing Technology SaaS company in China

Beijing, China, July 14, 2022 – Global investment firm Carlyle (NASDAQ: CG) announced that an affiliated entity of CAP Growth II (“Carlyle”), has co-led the US$200 million Series D financing for Sensors Data, a leading marketing technology SaaS company in China.

Founded in 2015 and headquartered in Beijing, Sensors Data offers customer data analytics and big data products to more than 2,000 paying customers in China. Its major marketing technology (“martech”) products include Analytics Cloud, a customer data platform (CDP) product, and Marketing Cloud, a customer experience management (CEM) product. These products help companies obtain insights on their customers and enable them to leverage consumer behavior analysis and intelligence to drive marketing activities and business growth.  

China’s Software as a Service (SaaS) market, particularly the CDP and CEM sub-segments, is expected to experience significant growth, driven by strong tailwinds for private domain customer data analytics and precision marketing in the local market. Carlyle believes Sensors Data is well-positioned in the CDP and CEM markets in China, and plans to use the proceeds from this transaction to support its R&D development and sales team expansion. 

Sang Wenfeng, founder and CEO of Sensors Data, said, “We are delighted to welcome Carlyle as the co-lead investor in the latest funding round. Its global platform, strong portfolio network and deep sector knowledge, will create significant value for our business as we continue to expand our market presence to provide integrated marketing solutions to our customers.”

Justin Zhou, Sensors Data’s new board representative from the Carlyle Asia advisory team, said, “Under the leadership of Wenfeng and a seasoned management team, Sensors Data has developed a solid business model and strong technology and R&D capability, with a focus on product quality, implementation, and sales efficiency. We see tremendous growth opportunity in the martech SaaS sector and will draw on our global technology expertise and resources to support the company’s growth strategy.” 

Carlyle has a well-established history of investing in technology, both in China and globally, deploying more than US$28 billion of equity in more than 230 deals in the global technology and business services sector as of March 31, 2022. 

Carlyle’s investments in technology and business services include Unison, a leading software provider; ZoomInfo, a SaaS provider of subscription sales and marketing intelligence solutions; Eggplant, a global digital test automation and monitoring software provider; Tuhu, China’s leading independent aftermarket retailer and services provider; Delivery, India’s largest third-party e-commerce logistics provider, among others.

Carlyle is a global investment firm with long-standing operations in China, making investments in this market for over two decades. With global resources, deep industry expertise and strong local knowledge, Carlyle has invested more than US$10.5 billion of equity in over 115 transactions across China as of March 31, 2022.


About Carlyle

Carlyle (NASDAQ: CG) is a global investment firm with deep industry expertise that deploys private capital across three business segments: Global Private Equity, Global Credit, and Global Investment Solutions. With $325 billion of assets under management as of March 31, 2022, Carlyle’s purpose is to invest wisely and create value on behalf of its investors, portfolio companies and the communities in which we live and invest. Carlyle employs nearly 1,900 people in 26 offices across five continents. Further information is available at Follow Carlyle on Twitter @OneCarlyle. 

About Sensors Data

Sensors Network Technology (Beijing) Co., Ltd, is a professional business service provider in China focusing on big data analysis and marketing technology, with Sensors Marketing Cloud, Sensors Analytics Cloud, and Sensors Data Foundation platform as three major product solutions. Sensors Data accelerates enterprises’ digital transformation through omni-channel data collection and ID unification, multi-scenario and multi-dimensional data analysis, and full-channel accurate user reach, to help companies realize digital business operations. Currently, it serves over 2,000 paying customers covering 30 major industries. 

Media Contacts:

Lonna Leong 
Head of Asia Pacific Corporate Communications
+852 9023 1157