News Release

Carlyle Signs Agreement to Make Majority Growth Investment in Men’s Clean Grooming Leader, Every Man Jack

The investment will help accelerate Every Man Jack’s mission to deliver innovative products to an increasing number of consumers and retailers seeking out naturally derived alternatives

NEW YORK, NY – December 1, 2020 – Global investment firm The Carlyle Group (NASDAQ: CG) announced today that it has agreed to make a majority growth investment in Every Man Jack, a rapidly growing, founder-owned, men’s personal care brand focused on using naturally derived ingredients and environmentally friendly products. Financial terms of the transaction were not disclosed.

Based in Corte Madera, California, Every Man Jack makes affordable, high-quality grooming products for men, striving to use as many naturally derived and plant-based ingredients as possible - no aluminum, parabens, phthalates, dyes, and never tested on animals. Every Man Jack launched in 2007 with just 12 products primarily in shave and body care, but has since expanded to over 80 products across a broad range of men’s grooming categories, including body, hair, deodorant, beard, shave and skincare. It was a first mover in the natural category and has become a leading men’s brand within major retailers in the mass, natural, grocery and drug channels across the US and Canada. 

"Every Man Jack has demonstrated strong historical growth in several categories and we believe there’s ample runway for us to continue to scale rapidly,” said Ritch Viola, Founder and Chief Executive Officer of Every Man Jack. "We’re excited to partner with Carlyle, a world-class investment firm with extensive experience and connectivity in the personal care space, to build upon our strong momentum and continue delivering the best possible performance for our customers, while staying true to our natural positioning.”

“We’re delighted to partner with another fast-growing, founder-led business, leveraging our Carlyle edge to support Every Man Jack’s next phase of growth,” said Jay Sammons, Carlyle’s Head of Global Consumer, Media & Retail. “Every Man Jack benefits from a number of tailwinds, including the increasing engagement of male consumers in their personal care routines and the significant growth of natural and sustainable products. Every Man Jack sits at the intersection of these two trends, which gives us a high degree of confidence in the opportunities ahead to build upon its attractive value proposition for consumers and retailers alike.” 

“With its strong brand, differentiated product positioning and broad distribution channels, Every Man Jack is well situated to compete in the attractive, growing segment of the men’s personal care market,” said RJ David, a Principal specializing in the Consumer sector at Carlyle. “We believe there are significant opportunities to support the Company’s value creation initiatives by leveraging our global resources and platform to expand the brand’s e-commerce presence, further optimize its supply chain and amplify its natural and sustainable brand positioning.”

As part of today’s announcement, Every Man Jack plans to appoint three new Strategic Board Members: John Replogle, founding partner of One Better Ventures and former CEO of Seventh Generation and Burt’s Bees, Pete Alberse, a partner of One Better Ventures and former executive at Seventh Generation and Burt’s Bees, and Sharon MacLeod, who spent 21 years at Unilever, where she was most recently Global Vice President of Dove Men+Care.  

"Ritch has built a fantastic business and I'm thrilled to be a part of Every Man Jack’s continued growth journey," said John Replogle. "It’s an honor to partner with Carlyle and be a part of an exceptionally talented bench of fellow Strategic Board Members. We look forward to playing an active role accelerating the growth opportunities ahead for Every Man Jack.” 

Carlyle’s investment in Every Man Jack is a continuation of the firm’s long-term global commitment to Consumer, Media & Retail, in which it has invested more than $21.5 billion of equity since inception. Equity capital for the investment will come from Carlyle Partners VII, an $18.5 billion fund that makes majority and strategic minority investments primarily in the U.S. in targeted industries, including Consumer, Media & Retail. 

Closing is subject to customary closing conditions, including the receipt of all required regulatory approvals. 

About The Carlyle Group

The Carlyle Group (NASDAQ: CG) is a global investment firm with deep industry expertise that deploys private capital across four business segments: Corporate Private Equity, Real Assets, Global Credit and Investment Solutions. With $230 billion of assets under management as of September 30, 2020, Carlyle’s purpose is to invest wisely and create value on behalf of its investors, portfolio companies and the communities in which we live and invest. Carlyle employs more than 1,800 people in 30 offices across six continents. Further information is available at Follow Carlyle on Twitter @OneCarlyle.

About Every Man Jack

Every Man Jack is a leader in the men’s grooming market with a full range of body, hair, deodorant, beard, shave, and skincare products. Using as many naturally derived, plant-based ingredients as possible, Every Man Jack’s formulations deliver exceptional performance without the use of harsh chemicals.  The mission is to offer clean grooming alternatives that are easily accessible on-line and at major retailers including Target, Walmart, Walgreens, Kroger, Whole Foods Market, and many more regional retail partners across the US and Canada. For additional information, please visit Follow Every Man Jack on Instagram @everymanjack. 

Contact Information

The Carlyle Group
Brittany Berliner
+1 (212) 813-4839