The Carlyle Group acquires disguise
Transaction to fuel disguise’s global growth as its cutting-edge technology looks to “reimagine storytelling”
London, UK, 8 March 2021 – Global investment firm The Carlyle Group (NASDAQ: CG) today announced it has acquired a majority stake in disguise, a leading provider of extended reality (xR) technology. Terms of the transaction were not disclosed.
Headquartered in London, UK, disguise is a leading technology platform which enables creative and technical professionals to imagine, create and deliver spectacular live visual experiences. disguise specialises in combining real-time 3D visualisation-based software with high performance hardware. The company is one of the main providers of xR and virtual production technology to major entertainment providers, film & TV studios, broadcasters, corporates, and fixed installation companies globally.
Disguise’s technology has been instrumental in spearheading immersive content delivery for key projects like the 2020 MTV Video Music Awards and Eurosport’s US Open coverage, live performances from artists like Billie Eilish and Katy Perry, in-game concerts like J.Balvin in Fortnite, corporate presentations from Siemens and SAP, and on-set virtual production from notable VFX studios like Framestore and Orca Studios. Since June 2020, over 150 disguise xR stages have been built in more than 35 countries and disguise xR has powered over 200 shows.
The Carlyle Group will support disguise to capitalise on the significant market opportunity for virtual production technology, a trend that has only accelerated during the Covid-19 pandemic. Leveraging Carlyle’s well-established track record in growing media technology companies globally through investments such as The Mill and Foundry, Carlyle will seek to expand disguise’s customer base through access to Carlyle’s large portfolio of corporate customers as well as relationships with key content providers in the media services industry. The investment thesis is also predicated on disguise expanding its software offering and further geographic expansion. Equity for the investment was provided by Carlyle Europe Technology Partners (CETP) IV, a €1.35 billion fund that invests in small and middle market technology-focused opportunities in Europe and the US.
Disguise’s future growth will also be supported by Epic Games, who have taken a minority stake in the business in this transaction. This enhances the existing strong partnership between disguise and Epic’s Unreal Engine. Production companies and broadcasters are embracing the benefits of virtual production techniques, built on photorealistic real-time graphics engines such as Unreal Engine, and LED infrastructure for immersing presenters and performers in virtual environments.
Fernando Kufer, CEO of disguise, said: “Sitting at the forefront of innovation in xR technology, we’re proud of the journey we have been on with our customers and we’re looking forward to further consolidating our position as the global “platform of platforms” for the creation and delivery of content at any scale and location. We see huge potential for growth based on our leading technology platform and unique service offering. We are delighted to have the full support of The Carlyle Group, a firm with a strong track record of growing technology businesses, as we take disguise into the next chapter of its growth journey.”
Michael Wand, Managing Director and Co-Head of the CETP advisory team, said: “Given our history of investing in media technology, we are truly excited to partner with disguise - a player at the cutting edge of virtual media production. disguise has a world-class offering and a growing and impressive list of high-profile clients. The virtual production market is forecast to grow substantially, and we believe the company is uniquely placed to benefit from the accelerated demand for LED-based visual experiences and capture further market share. In partnering with the disguise management team, we will look to leverage our significant experience in scaling media technology companies as we support the company to become a global leader.”
The Carlyle Group:
Tel: +44 7816 176120
The disguise technology platform enables creative and technical professionals to imagine, create and deliver spectacular live visual experiences at the highest level.
Combining real-time 3D visualisation-based software with high performance hardware, disguise delivers challenging creative projects at scale and with confidence. Its new award-winning Extended Reality (xR) workflow is empowering users to bring to life immersive visual experiences that inspire and engage remote audiences everywhere.
disguise xR has already powered immersive real-time productions for music artists such as Katy Perry and Billie Eilish, enterprise businesses like SAP and Lenovo, educational institutions like the University of Michigan, broadcast TV shows like MTV Video Music Awards, commercial brands like Nike and Under Armour and many other virtual experiences in more than 35 countries. The business has a presence in the US, UK, Spain, UAE, Korea, Japan, Hong Kong, China and New Zealand.
With an ever increasing global partner network and working alongside the world’s most talented visual designers and technical teams in live events, TV broadcasts, films, concert touring, theatre, fixed installations and corporate and entertainment events, disguise is building the next generation of collaborative tools to help artists and technologists realise their vision.
About The Carlyle Group
The Carlyle Group (NASDAQ: CG) is a global investment firm with deep industry expertise that deploys private capital across three business segments: Global Private Equity, Global Credit and Investment Solutions. With $246 billion of assets under management as of December 31, 2020, Carlyle’s purpose is to invest wisely and create value on behalf of its investors, portfolio companies and the communities in which we live and invest. The Carlyle Group employs 1,825 people in 29 offices across five continents. Further information is available at www.carlyle.com. Follow The Carlyle Group on Twitter @OneCarlyle.
 Extended Reality is an umbrella term used to describe immersive technologies that can merge the physical and virtual worlds. It includes augmented reality (AR), virtual reality (VR) and mixed reality (MR) alongside others.