During the period of Carlyle's ownership, the Mill created award-winning digital video content for global brand owners and advertising agencies. With an integrated platform of creative capabilities and technology, The Mill tailored solutions for the efficient generation and global distribution of video content across all major media channels including TV, internet, and mobile devices, as well as for feature films, television programmes and video games. The Mill was based in London, had offices in New York and Los Angeles, and was growing its presence in emerging economies.